MENU
The best (and safest) way to experience Sturgis is to think ahead. Use our advice to make the most of the Rally — and to make sure it’s memorable for the right reasons.
Every year, riders from around the country roll into the Black Hills for the most iconic motorcycle rally in the world.
But the Sturgis Rally is more than just an event. It’s a celebration of riding culture, open roads and South Dakota’s second-to-none scenery. The rally offers an unforgettable experience for first-timers and seasoned veterans alike, with live music, unique events, scenic rides… and a whole lot of chrome.
It’s a one-of-a-kind environment, and that means challenges you might not be expecting: out-of-staters who don’t know the curves, people who push their limits and some who ride after drinking. The Black Hills are beautiful, but the roads can be unforgiving, especially when they’re crowded.
Motorcycle fatalities happen every year at the Rally — stay alert, ride smart and don’t become a statistic.
TravelSD - South Dakota Tourism
Black Hills Vacations
Sturgis Rally Rentals
For information on riding routes, Sturgis and more, sign up for email updates. We promise not to spam you — just send what you want for an awesome ride.
